Beauty Content & Brand Activations
London-based creative marketer bridging luxury beauty aesthetics, live cultural momentum, and campaign logistics. I create high-converting short-form video for prestige names, cover insider PR events, and manage talent and commercial brand deals with global leaders like Netflix and Amazon Prime Video.
Managed Brand Deals — Dawid Rakowski (780k+)
Netflix Commercial Partnership
Managed commercial coordination, contract delivery, and creative brief alignment between Netflix and Dawid Rakowski for promotional release campaign.
Amazon Prime Video Campaign
Handled talent communication, campaign timeline management, and content deliverables for Amazon Prime Video commercial sponsorship.
Luxury Beauty & Creator Events
Lancôme Brand Event
On-the-ground VIP launch documentation, capturing product displays, atmosphere, and prestige brand storytelling for social-first buzz.
Gifting Grotto (John Lewis)
Showcasing luxury gifting collections across Giorgio Armani, YSL, Valentino, and Lancôme with premium unboxing aesthetics.
L'Oréal Headquarters
Exclusive behind-the-scenes access at L'Oréal UK headquarters, highlighting new innovations and internal brand presentations.
Skin Health & Product Care Content
BBC Radio 1Xtra Guest
Invited as a guest contributor on BBC Radio 1Xtra to discuss the cultural impact and anticipation surrounding Beyoncé’s Cowboy Carter Tour in London. Leveraging my First-Class degree in Music Business & Innovation to analyze youth culture and live entertainment dynamics.
Syndicated by LADbible
Original concert content recognized and syndicated by LADbible across their mainstream channels. Proving an innate understanding of viral moments, comment-section catalysts, and broad-appeal social formats.
Where I've Applied This
Marketing Manager (Luxury Silk Apparel)
Managed social channels and e-commerce campaigns across TikTok, Instagram, and Facebook. Coordinated professional editorial photoshoots, brand partnerships, and influencer activations.
Designed and wrote retention-focused email newsletters and editorial blogs via Klaviyo and Shopify, combining educational garment care guides with aesthetic collection releases.
Talent & Campaign Management (Self-Employed)
Managed influencer partnerships and brand deals for high-growth talent, including leading creators like Dawid Rakowski (780k+ followers) ↗ across lifestyle, entertainment, and commercial sponsorships.
Negotiated and executed paid campaigns with global entertainment and consumer brands including Netflix, Amazon Prime Video, Pepsi, Vespa, and Instax. Collaborated with Universal Music on Shawn Mendes’ global promotional activation reaching 15,000 participants, and organized a sold-out London event for 200+ guests.